‘Get on the Front Line’ was a pre-recorded L&D presentation for a global event aimed at upskilling Unilever's marketing teams and agency partners on the latest consumer psychology, trends, and innovation. Held simultaneously at 100 in-person events worldwide, this was Unilever's largest learning initiative in over a decade.

The video below was a comedic interlude in the presentation, a playful take on The 6 Ps of marketing (Product, Place, Price, Promotion, Packaging, Proposition) imagining the concept as a musical group based on six global music stars.

A strong focus of the presentation was the use of AI tools in marketing.